I do have to say I really like the looks of these grills. Also, have to admit I am a sucker for Danish design - B&O stereos, Skagen watches, furniture... I really like the minimalist look combined with excellent performance.
Clearly customer support and spare parts, etc. will be a major factor in making a buy decision. It is interesting to see CB take a different road, I hope it will be supported with the "back of house."
Assuming they are successful with support, I would definitely look at one of these if and when I "need" a new grill (yeah the whole need vs. want thing...)